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The Bertsch and their Little Flower Shoppe was part of Genesee St. for years

It’s June and couples are put- GREGORY Taking over the homestead at Shop moved to 968 Genesee. The
ting the finishing touches on 84 Rich, Frank and Joanne built a new location saw all the same

their summertime weddings. Af- WITUL greenhouse and began raising ge- business as before, with the
ter securing the banquet hall, ca- raniums. Soon their flowers were Bertsches still having to deal with

terer, rings, and photographer, the the talk of the neighborhood and deadbeats and worthless check

final piece they need for the big in 1922, the Bertsches decided to writers.

day is the florist. For almost a make a professional go of being The couple worked at 968 for

quarter century happy couples florists. almost 10 years until on the last

bought their nuptial flowers from Taking over Carl Doehring's day of the year 1948, Frank had a

Frank Bertsch and his Little and playing in Humboldt Park. old shoe repair store at 972 Gene- heart attack. Deciding to retire,

Flower Shoppe at 972 Genesee The son of a millwright, see, the couple opened the Little the Bertsches sold the store and

St., Buffalo. Frank had a natural inclination to Flower Shop sometimes styled as began spending more time at their

Frank Robert Bertsch was all things technological and the Little Flower Shoppe. They vacation home in Ft. Erie. It

born Dec. 28, 1891 to Gottlieb trained as a mechanic in his teen- started out first by selling their would be there that Joanne sud-

and Katherine Kirst Bertsch in age years. With a steady job homegrown plants but soon had denly died of a heart attack on

Buffalo’s German East Side. Bertsch was ready to marry his to bring in flowers purchased at the Better Bird Breeders Associa- May 15, 1949. With his wife
Growing up on Rich Street, Frank longtime girlfriend Joanne Cole wholesale to keep up with de- tion of Buffalo and the Western gone, Frank moved to Fox Street
divided his time between attend- in 1914 and in time, their son mand. New York Canary Fanciers' As- but only lived there less than a

ing Our Lady of Sorrows school Franklin would join the family. Located down the street from sociation. His custom-built aviary year, passing away on March 28,

Our Lady of Sorrows, the shop held everything from a Mexican 1950.
sold flowers for weddings and mocking bird and African straw- Today the former Genesee
funerals, but also marketed their berry finch to a Yorkshire canary. street locations of the Little Flow-
floral decorating, houseplants, Bertsch was so devoted to birding er Shop are gone, Lady of Sor-
and cut flowers for all occasions. that he would eventually be elect- rows is closed, and the Better Bird
They also carried plant and grass ed president of the Better Bird Breeders Association of Buffalo
fertilizer by Loma as well as pots Breeders. has disbanded, but Joanne’s work

and other gardening goods to their When he wasn’t spending with FTD survives. It’s been 70
customers. time with his family, taking care years but you can still call a local

A third generation German of his birds, or his flowers, Frank florist in Buffalo and have flow-
American, Frank never got to ex- could be found at the Aerie 46 of ers delivered anywhere in the
perience his ancestral homelands the Fraternal Order of Eagles world.
of Bavaria and Alsace-Lorraine clubhouse having a good time
but growing up in East Buffalo he with friends. Not to let her hus-
SHOW AND TELL: Members of the Historical Society of North was steeped in German culture. band have all the fun, Joanne was
German Settlements in Western New York display the docu- As members of Our Lady of Sor- an active member of the Ladies
ments, photos and heirlooms they showed at the society's Memo- rows the Bertsches would hear Catholic Benevolent Association
ries program May 16 at the Wheatfield Community Center. Father Weber preach in German # 233, Women's Sodality of St.
Among the items displayed were a Kaiser helmet from World and would assist in the parish’s
German Music Festivals in the Mary, and a local leader of the
War I (bottom photo). photos courtesy of Elaine Timm Florists Telegraph Delivery As-

1930s. sociation.

While not a member of any In the early 1940s, the
German American social organi- Bertsches and the Little Flower
zations, Frank was very active in
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